Full flavoured chips , touch-downs and health insurance!!!

9 02 2010

And it was finally over. After an apparently vintage rock ‘n’ roll show by ” Who ”  and almost four hours of continuous commercial break , the Saints managed to lift the Vince Lombardi Trophy. The Colts were sad but nonetheless pleased ,  they commended the winners and praised their own franchise for what has been a remarkable season under any aspect. All the football lovers will spend the next two weeks deciding whether Peyton Manning could be included in football’s quarterback élite even without multiple trophies and newspapers will spend many , many words on the rise of the Saints : from Katrina’s rubble to the tears of Drew Brees , deservedly declared Mvp.The Saints deserved that trophy but I already hear too many parallels between the   team and the town : it’s great for a historically losing team to win a Super Bowl but the franchise is being painted as if it suffered like the poor people of New Orléans did in 2005 ; truth is , they were just a few millions shy from relocating to San Antonio , thus abandoning four decades worth of loyal support from the city. Luckily they stayed and they played  a  major role in charity fund-raising.

Anyway , I have to admit that I really enjoyed the game :  suspense was building up until the last minutes of the fourth quarter and the Saints’ offence has been nothing short than exciting. To top all of that the game practically finished with one of the best interception in NFL’s history. The ads were cool too , although since I am living in Vancouver at the moment I had to see them on YouTube. Bud ‘s one was funny , totally male directed as always and I don’t even want to get into the Tebows’ one : my opinion is that if the press wasn’t making noise before they aired it half of the viewers wouldn’t have gotten it ; the other half wouldn’t have cared I think.

What really got on my nerves though  is that it’s not called Super Bowl anymore. It’s the Doritos’ Super Bowls. How tragic is that ?  Commentators actually read it that way. This is the final event of one of the toughest sports on earth , featuring the best teams in the league at this point , filled with  testosterone-oozing players,  and while all 92 of them are beating the hell out of each other in order to appear the new all-American heroes , somebody in the tv booth is proudly announcing that some brand of flavoured chips got the denomination of this Cup.

I love the game ,  and I  like some of the ads they throw in just for the occasion , and I eat Doritos’ too ,  but I got to admit that Super Bowl has  now become a commercial whore , ready to sell itself to highest bidder.  I know that we are living in a crisis ridden period , especially in North-America , but I am not sure that such a big organization  as NFL should sell the name of one of the world’s  most known sport event . I mean it makes me hate Doritos’ for even considering buying those few pixels in front of the word Super.

NFL is not the only one , many organization are on the same line in these days , but it sends the wrong message to my skeptical  mind .  Watch as in a  few years nations will start getting ads money. In fact  I wonder why Iceland didn’t ask for a commercial partner already : they are broke , their name appears on every world atlas , they are a great place to visit and Viagra has broken its contract with major league . Or maybe Obama will finally surrender his plans for universal health care and get some money back by being the President of Kaiser Permanente United States of America.  I hope not : the first one would be funny but the latter would send too many people to the other world.

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